Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Table of Contents

CONTENTS IN BRIEF

PART 1 THE ENTREPRENEURIAL PERSPECTIVE
1 The Nature and Importance of Entrepreneurship
2 The Entrepreneurial Mind-Set
3 Entrepreneurial Intentions and Corporate Entrepreneurship
4 International Entrepreneurship Opportunities

PART 2 CREATING AND STARTING THE VENTURE
5 Creativity, the Business Idea, and Opportunity Analysis
6 Intellectual Property and Other Legal Issues for the Entrepreneur
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan

PART 3 FINANCING THE NEW VENTURE
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public

PART 4 MANAGING, GROWING, AND ENDING THE NEW VENTURE
13 Entrepreneurial Strategy: Generating and Exploiting New Entries
14 Strategies for Growth and Managing the Implications of Growth
15 Going Global
16 Accessing Resources for Growth from External Sources
17 Ending the Venture

About the Author

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati.Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.

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