Skip to content
Home/ Strategic Marketing Management Cases w/Excel Spreadsheets
Strategic Marketing Management Cases w/Excel Spreadsheets

Strategic Marketing Management Cases w/Excel Spreadsheets

by David W. Cravens, Charles W. Lamb, Victoria L Crittenden
No customer reviews yet

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

About the author

Product details

ISBN-100072514825
Contents same as book with ISBN0072514825
ISBN0071124918
Last updated 2016-09-06 15:56
Price unavailable
This title cannot be purchased online right now — check back soon.
In stock soon — order now to reserve your copy
Delivery by Monday, September 7, 2026
Not available to order Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from MP_ALL
See all
Structure and Interpretation of Signals and Systems
Edward A. Lee (Author), Pravin Varaiya (Author)
$105.20
Business Data Communications
Behrouz A Forouzan (Author)
$48.50
Introduction To Business Data Mining
David L. Olson, Yong Shi
$43.876
Biochemistry, 5th edition
Mary K. Campbell, Shawn O. Farrell
$40.98
Modern Processor Design:
John P. Shen (Author)
$47.99
Essentials of Economics, 6th Edition
Paul R. Gregory
$89.40