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Business Communication: Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World

No customer reviews yet ISBN 9780073403199 McGraw-Hill/Irwin

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

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BrandMcGraw-Hill/Irwin
ISBN-100073403199
ISBN-139780073403199
ISBN-139780073403199
ISBN-100073403199
Dimensions0.91 × 8.39 × 10.79 in
Weight3 lb
Last updated 2015-12-27 18:37
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