Book Description This well-received book is a market leader in the field of Microeconomics, and demonstrates how microeconomics can be used as a tool for both managerial and public-policy decision making. Clear writing style and graphs compliment the integrated use of current, real world industry examples throughout the book. It emphasizes relevance and application to cover modern topics??????????????????such as Game Theory and economics of information??????????????????and examples??????????????????such as United States v. Microsoft, pricing cellular phone service, and Internet auctions. Coverage of other up-to-date issues includes supply and demand, cost, consumer behavior, individual and market demand, market failure, and the role of government. For individuals with an interest in economics, microeconomic theory, and price theory. Features Applied approach ??????????????????Emphasized through the integration of numerous real-world examples. Provides the most current issues throughout the text ??????????????????With examples like United States v. Microsoft, Pricing Cellular Phone Service, and Internet Auctions. NEW?????????????????? Completely updated examples provide the most current data and information relating to the subject highlighted in the example. NEW?????????????????? New Examples from current industries ??????????????????Integrated throughout the text including Internet and pharmaceutical industries. NEW?????????????????? Running Glossary allows students to reconfirm vocabulary and get a handle on industry-specific terminology. NEW?????????????????? Concepts Links are featured in corresponding margins of the text, students are provided with a clear, concise reference point for quick key-concept summaries. Contents Preliminaries. The Basics of Supply and Demand. Consumer Behavior. Individual and Market Demand. Choice under Uncertainty. Production. The Cost of Production. Profit Maximization and Competitive Supply. The Analysis of Competitive Markets. Market Power: Monopoly and Monopsony. Pricing with Market Power. Monopolistic Competition and Oligopoly. Game Theory and Competitive Strategy. Markets for Factor Inputs. Investment, Time, Capital Markets. General Equilibrium and Economic Efficiency. Markets with Asymmetric Information. Externalities and Public Goods. About the Authors Robert S. Pindyck is the Mitsubishi Bank Professor in Economics and Finance in the Sloan School of Management at M.I. T. He is also a Research Associate of the National Bureau of Economic Research, and a Fellow of the Econometric Society, and has been a Visiting Professor of Economics at Tel-Aviv University. He received his Ph.D. in Economics from M.I.T. in 1971. Daniel L. Rubinfeld is Robert L. Bridges Professor of Law and Professor of Economics at the University of California, Berkeley. He taught previously at Suffolk University, Wellesley College, and the University of Michigan. He received a BA in mathematics from Princeton University in 1967 and a Ph.D. in Economics from M.I. T. in 1972.