Executive Architect: Transforming Designers Into Leaders

The authors promote the premise that competitive success in architecture today requires new strategic thinking, marketing sophistication, innovative professional services and effective client relations skills. Features superlative advice and project examples from more than a dozen outstanding design professionals including Arthur Gensler (creator of the world's foremost practice in interior architecture), Charles Luckman (architect of major building such as the NASA complex) and Judy Rowe (responsible for architectural quality control for the Kaiser Foundation hospital facilities). Chapters cover key concepts, practices and techniques. Case studies, based on the Harvard Business School model, present the reader with successful decision-making examples.