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How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know

by Sharp, Byron
No customer reviews yet ISBN 9780195573565 OUP Australia & New Zealand

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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Product details

BrandOUP Australia & New Zealand
Pub dateApr 12, 2010
ISBN-100195573560
ISBN-139780195573565
LanguageEnglish
Dimensions6.4 × 0.9 × 9.1 in
Weight1 lb
Last updated 2026-03-16 19:22
$44.14
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