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Handbook of Tourist Behavior: Theory & Practice

Handbook of Tourist Behavior: Theory & Practice

No customer reviews yet ISBN 9780415542814

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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Pub dateFeb 23, 2012
ISBN-100415542812
ISBN-139780415542814
LanguageEnglish
Last updated 2026-04-27 16:05
$84.49
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