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New Products Management

New Products Management

No customer reviews yet ISBN 9780073529882

Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.

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Pub dateOct 22, 2007
ISBN-100073529885
ISBN-139780073529882
LanguageEnglish
Last updated 2026-03-28 21:45
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