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Evolution of New Markets

Evolution of New Markets

by Geroski, Paul
No customer reviews yet ISBN 9780199248896 Oxford University Press

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

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Product details

BrandOxford University Press
Pub dateJun 19, 2003
ISBN-100199248893
ISBN-139780199248896
LanguageEnglish
Dimensions5.7 × 0.8 × 8.6 in
Weight1 lb
Last updated 2026-04-24 15:39
$186.84
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