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Counter Strategies in Global Markets (2012)

Counter Strategies in Global Markets (2012)

No customer reviews yet ISBN 9780230301313

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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Pub dateDec 6, 2011
ISBN-100230301312
ISBN-139780230301313
LanguageEnglish
Last updated 2025-08-06 17:05
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