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Meaningful Brand: How Strong Brands Make More Money (2013)

Meaningful Brand: How Strong Brands Make More Money (2013)

by Hollis, N
No customer reviews yet ISBN 9780230342262

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

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Pub dateOct 18, 2013
ISBN-100230342264
ISBN-139780230342262
LanguageEnglish
Last updated 2025-11-10 15:29
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