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Designing for Growth: A Design Thinking Tool Kit for Managers

Designing for Growth: A Design Thinking Tool Kit for Managers

by Designing for Growth: A Design Thinking Tool Kit for Managers
No customer reviews yet ISBN 9780231158381 Columbia Business School Publishing

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Product details

BrandColumbia Business School Publishing
Pub dateJun 28, 2011
ISBN-100231158386
ISBN-139780231158381
Hardcover227.0 pages
LanguageEnglish
Dimensions0.9 × 8.7 × 8.5 in
Weight2 lb
Last updated 2025-06-07 20:02
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