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Decision-making for New Product Development in Small Businesses
Decision-making for New Product Development in Small Businesses
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ISBN 9780367504120
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.
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Pub dateDec 18, 2020
ISBN-10036750412X
ISBN-139780367504120
LanguageEnglish
Last updated 2026-03-17 20:48
$68.90
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Delivery by Monday, September 7, 2026
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