Clinics in the Cloud: How Smart Business Owners in Private Practice Take the Pain Out of Marketing,

Most business owners in private practice are clueless when it comes to using the Internet, tools and services to grow their business. Are you one of them? Are you feeling powerless because old-school marketing no longer works and those business owners who are "switched on" are dominating the online landscape? It's time to start - at the beginning. Learn what is possible and what your options are for your business online. Find out how things like websites, blogs, search engines, YouTube, Facebook, eNewsletters and local marketing fit together. Then create your own strategy and measure how well it works. Never be at the mercy of slick sales people and spend money on stuff that have no chance of working for you. Learn to delegate regular tasks to your team and go back to doing the things you love in your business. Written in plain English for the non-techie reader, Clinics in the Cloud aims to empower business owners to take charge, make decisions and claim their space online - leaving the rest to play the catch-up game. This book is for health care & wellness practitioners in private practice: - Physiotherapists - Chiropractors - Podiatrists - Osteopaths - Acupuncturists - Psychologist - Dentists - Massage therapists] - GPs