Skip to content
Home/ Big Data Beyond the Hype: A Guide to Conversations for Today's Data Center (UK)
Big Data Beyond the Hype: A Guide to Conversations for Today's Data Center (UK)

Big Data Beyond the Hype: A Guide to Conversations for Today's Data Center (UK)

No customer reviews yet ISBN 9780071844659 McGraw-Hill Education LLC (Professional)

Gain insight into how to govern and consume IBM's unique in-motion and at-rest Big Data analytic capabilities

A. R. Ammons once said, "A word too much repeated falls out of being," and although the term Big Data sometimes seems to be "too much repeated," it's not about to fall "out of being." That said, it is subject to a lot of hype. The term Big Data is a bit of a misnomer. Truth be told, we're not even big fans of the term--despite the fact that it is so prominently displayed on the cover of this book--because it implies that other data is somehow small (it might be) or that this particular type of data is large in size (it can be, but doesn't have to be).

This is Big Data in a nutshell: It is the ability to retain, process, and understand data like never before. It can mean more data than what you are using today; but it can also mean different kinds of data, a venture into the unstructured world where most of today's data resides. The Big Data opportunity. It's a shift, rift, lift, or cliff for your business--this book is going to help you experience the shift and lift, while those that don't work to get beyond the hype end up in a rift or cliff.

In this book you will learn how cognitive computing systems, like IBM Watson, fit into the Big Data world. You'll learn how Big Data needs a "ground-to-cloud" architecture, what a Data Refinery looks like, and the importance of a next generation data platform. Gain an understanding of the concepts of data-in-motion, data-at-rest (technologies like Hadoop play here, as well as others), the role that NoSQL and polyglot play in a leading edge analytics architecture, and more. Get details about the Big Data platform manifesto and why it is a must for any Big Data project. Capturing, storing, refining, transforming, governing, securing, and analyzing data, traditionally or as a service, are important topics also covered in this book.

About the author

Product details

BrandMcGraw-Hill Education LLC (Professional)
Pub dateNov 16, 2014
ISBN-100071844651
ISBN-139780071844659
Pages394
LanguageEnglish
Dimensions9 × 6 × 0.81 in
Weight1 lb
Last updated 2026-03-11 07:14
$15.55 $22.00 29% off
You save $6.45 · list price $22.00
In stock — ships in 24 hours with free tracking
Delivery by Tuesday, September 8, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.