Skip to content
Home/ Bases Loaded: How Us Presidential Campaigns Are Changing and Why It Matters
Bases Loaded: How Us Presidential Campaigns Are Changing and Why It Matters

Bases Loaded: How Us Presidential Campaigns Are Changing and Why It Matters

by Panagopoulos, Costas
No customer reviews yet ISBN 9780197533079 Oxford University Press

Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America.
Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.

About the author

Product details

BrandOxford University Press
Pub dateNov 1, 2020
ISBN-100197533078
ISBN-139780197533079
LanguageEnglish
Dimensions5.4 × 0.6 × 8.2 in
Weight0 lb
Last updated 2025-07-20 08:26
$41.99
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 7, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Political Process - Campaigns & Elections
See all
All Out War: The Full Story of How Brexit Sank Britain's Political Class
Shipman, Tim
$51.12
All Out War Lib/E: The Full Story of How Brexit Sank Britain's Political Class
Shipman, Tim
$63.82
All Out War: The Full Story of How Brexit Sank Britain's Political Class
Shipman, Tim
$44.74
Taken as Red: How Labour Won Big and the Tories Crashed the Party
Asthana, Anushka
$21.09
Taken as Red: The Truth about Starmer's Labour
Asthana, Anushka
$14.16
Times Guide to the House of Commons 2024: The Definitive Record of Britain's Historic 2024 General E
<p> The authoritative guide to the 2024 British general election results, charting the campaign, results by constituency, winning majorities, MP biographies, voting patterns and implications for the future. </p><p> First published in 1880, this is the definitive guide to Parliament and a trusted authority on UK politics. Compiled and written by leading political journalists and commentators, this edition offers a comprehensive survey of the historic 2024 general election. It charts the run-up to the election and includes full analysis of the outcome and the implications for Britain's future. </p><p> An expert account of the general election including: </p><ul><li> The voting patterns, MP biographies, constituency profiles, including winning majority, those who stood down and those who were defeated </li><li> In-depth election analysis, from the campaign trail to constituency results </li><li> Authoritative analysis of turnout, swing and voting patterns with extensive tables and data section </li><li> Full-color map of the new political landscape and make-up of the House of Commons </li><li> Index to candidates </li></ul>
$79.99