Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

Table of Contents

Chapter 1: The Fundamentals of Managerial Economics
Chapter 2: Market Forces: Demand and Supply
Chapter 3: Quantitative Demand Analysis
Chapter 4: The Theory of Individual Behavior
Chapter 5: The Production Process and Costs
Chapter 6: The Organization of the Firm
Chapter 7: The Nature of Industry
Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9: Basic Oligopoly Models
Chapter 10: Game Theory: Inside Oligopoly
Chapter 11: Pricing Strategies for Firms with Market Power
Chapter 12: The Economics of Information
Chapter 13: Advanced Topics in Business Strategy
Chapter 14: A Manager’s Guide to Government in the Marketplace
Case Study: Challenges at Time Warner: A Case Study in Business Strategy