Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples. Table of Contents     Part 1: An Overview of Consumer Behavior 1 Introduction:The World of Consumers 2 The Changing World of Consumption 3 The Meaning and Nature of Culture 4 Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5 Consumer Behaviors and Marketing Strategies 6 Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7 Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15 Consumer Attitudes and Decisions 16 Acquiring Things Part 5: Postacquistion 17 Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse Features     * Revised Text Contents: In response to reviewer feedback, the Table of Contents for the second edition is rearranged so that topics are presented in a more logical sequence. Students will experience reinforced learning from this new layout as concepts are clearly connected from chapter to chapter. For example, the overview of consumer behavior has been moved to Part One of the text, giving the student the foundation needed for the global context of consumption and an understanding of consumer culture and consumer meanings. Once this foundation is learned, the student moves onto Part 2 of the text-the strategy section-Marketing Decisions and Consumer Behavior. Other chapters in the text have been rearranged and grouped into 3 sections: Consumers as Interpreters, Consumers in Social Context, and Consumer Action to better make sense of consumers as cultures, social beings, families, and individuals     * Videos These new and improved videos feature a collection of consumer behavior examples, many of them international. Also included are video segments recording some of the best consumer behavior stories from professors and industry professionals from all around the world. These videos will not only help to reinforce material learned in the book, they will also allow students to recognize the best practices and how they are successfully utilized.     * Ethical Dilemma Boxes Integrated throughout the book, these boxes expose students to the ???????dark side??????? of consumer behavior, illustrate how marketing and consumption sometimes lead to negative outcomes, and provide them with examples that can stimulate discussion about marketing ethics.     * New Opening Vignettes: Over 50% of the chapter opening vignettes are new. Bath& Body Works, Adventure Travel, The Baby Jogger, and A Navajo Family Buys a Pickup Truck vignettes are joined by new vignettes such as: Applications of Mathematical and Financial Tools to Marketing Decisions ;Islam: Fashion and Identity in Turkey and Coca-Cola Confronts the Global Youth Market. The vignettes open each chapter, set the chapter topic, and introduce the student to consumer trends and needs from all over the world.