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Focused Interview: A Manual of Problems and Procedures
by Focused Interview: A Manual of Problems and Procedures
$22.42
Description
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
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Product Details
- May 1, 1990 Pub Date:
- 9780029209868 ISBN-13:
- 0029209862 ISBN-10:
- English Language
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