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End of Fashion: How Marketing Changed the Clothing Business Forever

End of Fashion: How Marketing Changed the Clothing Business Forever

No customer reviews yet ISBN 9780060958206 William Morrow Paperbacks

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

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Product details

BrandWilliam Morrow Paperbacks
Pub dateAug 22, 2000
ISBN-100060958200
ISBN-139780060958206
LanguageEnglish
Dimensions8 × 0.79 × 5.31 in
Weight1 lb
Last updated 2026-09-07 13:33
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