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What Would Google Do

by [Jarvis, Jeff]

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Description

"Eye-opening, thought-provoking, and enlightening."
--USA Today

"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."
--San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

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Product Details

  • Harper Large Print Brand
  • Feb 17, 2009 Pub Date:
  • 9780061719912 ISBN-13:
  • 0061719919 ISBN-10:
  • 448.0 pages Paperback
  • English Language
  • 5.96 in * 9.02 in * 1.13 in Dimensions:
  • 1 lb Weight: