Developing New Functional Food and Nutraceutical Products
<p><i>Developing New Functional Food and Nutraceutical Products</i> provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. </p> <p>Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. </p>