"These Guiding Principles are a must-read for any organization."
--John C. Maxwell, bestselling author of "The 21 Irrefutable Laws of Leadership"

A "Wall Street Journal" and "BusinessWeek" bestseller, "Creative Memories" is the motivational true story of Cheryl Lightle, cofounder of one of the top direct selling companies in the United States. A treasure trove of smart business advice for entrepreneurs, this insightful account reveals the 10 guiding principles that Lightle used to create her scrapbooking empire. These essential leadership lessons can help you make sound business decisions, to grow and to prosper.