The Customer Culture Imperative A Leader s Guide to Driving Superior Performance
by [Brown, Linden, Brown, Christopher]
$23.74
Description
CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business
Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Product Details
- McGraw Hill Brand
- Jan 7, 2014 Pub Date:
- 9780071821148 ISBN-13:
- 0071821147 ISBN-10:
- English Language
- 336.0 pages Hardcover
- 10.7 in * 0.7 in * 4.4 in Dimensions:
- 1 lb Weight:
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