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Annual Editions: Marketing 03/04

Annual Editions: Marketing 03/04

by Richardson, John E
No customer reviews yet ISBN 9780072838213

The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

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Pub dateDec 12, 2002
ISBN-100072838213
ISBN-139780072838213
LanguageEnglish
Last updated 2026-03-18 11:49
$22.91
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