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Biomedical Communications: Purpose, Audience, and Strategies

Biomedical Communications: Purpose, Audience, and Strategies

No customer reviews yet ISBN 9780124967519 Academic Press

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

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BrandAcademic Press
Pub dateJul 1, 2001
ISBN-100124967515
ISBN-139780124967519
LanguageEnglish
Dimensions9 × 1.07 × 6 in
Weight1 lb
Last updated 2026-09-08 03:26
$69.55
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