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Basic Marketing Research (Revised)

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Basic Marketing Research (Revised)

Basic Marketing Research (Revised)

by Malhotra, Naresh
No customer reviews yet ISBN 9780132544481

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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Pub dateJul 13, 2011
ISBN-100132544482
ISBN-139780132544481
LanguageEnglish
Last updated 2026-03-14 20:06
$380.67
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