Practice of Public Relations

Public relations coverage with an emphasis on ethics and contemporary, real-world applications.
Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style. Now in its 14th Edition, the text has been thoroughly updated to include recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

For courses in public relations.

Pearson eText is an easy-to-use digital textbook that you can purchase on your own or instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you -- even offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.

NOTE: This ISBN is for the Pearson eText access card. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.