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New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

by Bedbury, Scott
No customer reviews yet ISBN 9780142001905 Penguin Books

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BrandPenguin Books
Pub dateFeb 25, 2003
ISBN-100142001902
ISBN-139780142001905
ISBN-139780142001905
ISBN-100142001902
LanguageEnglish
Dimensions5.5 × 0.5 × 8.4 in
Weight1 lb
Last updated 2026-08-29 22:25
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