Customer to Human: The CX Factor in Modern Business

Customer to Human stems from Murali Balraman's extensive experience in customer experience and customer centricity. Murali took a pledge to give back his life's lessons many years ago and this book marks a step in that direction. It is filled with stories and experiences, to evoke the reader's interest and ideas that impact an organization or business. Every business has a customer, big or small, and that customer is the business's most important asset. Whether you are a start-up or an established business there is something for you in this book. It contains trends, insights, methods and technologies laid out in an easy-to-read format and is relevant for anyone seeking well-researched information in this field. It is also filled with invaluable stories on inspirational customer experiences (CX), agnostic to which industry you belong to.