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Lilliput Land: How Small Is Driving India's Mega Consumption Story
by Lilliput Land: How Small Is Driving India's Mega Consumption Story
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One of the largest consumer markets of the world, India is made up of lots and lots of small consumers-- each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.
In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
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Product Details
- Jun 17, 2024 Pub Date:
- 9780143465492 ISBN-13:
- 014346549X ISBN-10:
- English Language
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