Marketing That Works: Building Breakthrough Brands in India a Marketing Strategy & Branding Book for

While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on 'Segmentation-Targeting- Positioning', designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers.

Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behavior, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organization, which wishes to build successful brands in this country. Lastly, it is an overdue response to 'thought colonialism', as India most certainly deserves a customized Brand Leadership model, which is uniquely customer-centric.

Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.