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Behind the Wheel at Chrysler

by Behind the Wheel at Chrysler

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Description

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.

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Product Details

  • Oct 17, 1996 Pub Date:
  • 0156004747 ISBN-10:
  • 9780156004749 ISBN-13:
  • English Language