Behavioral Finance

Behavioral Finance: What Everyone Needs to Know(R) provides an overview of common shortcuts and mistakes people make in managing their finances.

"If you are looking for a book that explains behavioral finance in plain understandable language, then this book is for you. This book adeptly applies the classic Socratic method to explain why the behavioral approach better explains the behavior of normal people than the neoclassical approach." --Hersh Shefrin, Mario L. Belotti Professor of Finance, Santa Clara University

"Behavioral Finance: What Everyone Needs to Know is both an introduction to and a comprehensive but compact overview of behavioral finance. To their considerable credit, the authors do not just define and describe the various behavioral biases the field has brought to light. Rather, they conclude their discussions of each particular bias with recommendations on how to guard against, mitigate, or compensate for it in order to get better results." -- Nick Ronalds, CFA Institute