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Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

by Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

$49.65

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Description

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

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Product Details

  • Oxford University Press Brand
  • Mar 16, 2021 Pub Date:
  • 9780190925390 ISBN-13:
  • 0190925396 ISBN-10:
  • English Language
  • 6.21 in * 0.61 in * 9.28 in Dimensions:
  • 1 lb Weight: