Drawing on ten years of fieldwork, Bessire highlights the stark disconnect between the desperate conditions of Ayoreo life for those out of the forest and the well-funded global efforts to preserve those Ayoreo still living in it. By showing how this disconnect reverberates within Ayoreo bodies and minds, his reflexive account takes aim at the devastating consequences of our society's continued obsession with the primitive and raises important questions about anthropology's potent capacity to further or impede indigenous struggles for sovereignty. The result is a timely update to the classic literary ethnographies of South America, a sustained critique of the so-called ontological turn-one of anthropology's hottest trends-and, above all, an urgent call for scholars and activists alike to rethink their notions of difference.