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Description

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

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Product Details

  • May 21, 2008 Pub Date:
  • 9780230201606 ISBN-13:
  • 0230201601 ISBN-10:
  • English Language