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E-Marketing: Theory and Application (2011)

E-Marketing: Theory and Application (2011)

by Dann, Stephen
No customer reviews yet ISBN 9780230203969

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

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Pub dateFeb 15, 2011
ISBN-100230203965
ISBN-139780230203969
LanguageEnglish
Last updated 2026-03-14 04:23
$127.35
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