Advertising as Multilingual Communication (2005)

Stavans, Ilan

Montell, Amanda

Montell, Amanda

Reynolds, Megan C

<p><i>Concise Encyclopedia of Pragmatics, </i> <i>Second Edition </i>(COPE) is an authoritative single-volume reference resource comprehensively describing the discipline of pragmatics, an important branch of natural language study dealing with the study of language in it's entire user-related theoretical and practical complexity.</p> <p>As a derivative volume from <i>Encyclopedia of Language and Linguistics, Second Edition</i>, it comprises contributions from the foremost scholars of semantics in their various specializations and draws on 20+ years of development in the parent work in a compact and affordable format. Principally intended for tertiary level inquiry and research, this will be invaluable as a reference work for undergraduate and postgraduate students as well as academics inquiring into the study of meaning and meaning relations within languages. As pragmatics is a centrally important and inherently cross-cutting area within linguistics, it will therefore be relevant not just for meaning specialists, but for most linguistic audiences.</p>

Trudgill, Peter