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Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study (2004)

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study (2004)

by Koller, V
No customer reviews yet ISBN 9780230217072 Palgrave Macmillan

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

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Product details

BrandPalgrave Macmillan
Pub dateMay 25, 2004
ISBN-100230217079
ISBN-139780230217072
LanguageEnglish
Dimensions8.5 × 0.59 × 5.51 in
Weight1 lb
Last updated 2026-09-07 06:05
$114.64
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