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Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook (2010)

Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook (2010)

by Gray, J
No customer reviews yet ISBN 9780230222588

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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Pub dateSep 29, 2010
ISBN-100230222587
ISBN-139780230222588
LanguageEnglish
Last updated 2026-08-27 17:25
$124.01
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