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Franchising Globally: Innovation, Learning and Imitation (2010)

Franchising Globally: Innovation, Learning and Imitation (2010)

by Alon, I
No customer reviews yet ISBN 9780230238282

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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Pub dateMar 31, 2010
ISBN-100230238289
ISBN-139780230238282
LanguageEnglish
Last updated 2026-03-17 10:57
$114.64
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