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City Branding: Theory and Cases (2011)

City Branding: Theory and Cases (2011)

by Dinnie, K
No customer reviews yet ISBN 9780230241855

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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Pub dateDec 3, 2010
ISBN-100230241859
ISBN-139780230241855
LanguageEnglish
Last updated 2026-06-15 07:54
$165.59
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