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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers (2012)
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers (2012)
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ISBN 9780230340275
Palgrave Macmillan
- Published
- Jul 2012
- Language
- English
- Size
- 1 × 6.3 × 9.3 in
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About this book
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Specifications
PublisherPalgrave Macmillan
PublishedJul 16, 2012
ISBN-10023034027X
ISBN-139780230340275
LanguageEnglish
Dimensions1 × 6.3 × 9.3 in
Weight1 lb
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