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Luxury Fashion Branding: Trends, Tactics, Techniques

by Okonkwo, U.

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Description

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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Product Details

  • Palgrave Macmillan Brand
  • May 3, 2007 Pub Date:
  • 9780230521674 ISBN-13:
  • 0230521673 ISBN-10:
  • English Language
  • 1.04 in * 6.51 in * 9.25 in Dimensions:
  • 2 lb Weight: