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Luxury Fashion Branding: Trends, Tactics, Techniques (2007)
Luxury Fashion Branding: Trends, Tactics, Techniques (2007)
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ISBN 9780230521674
Palgrave Macmillan
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
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Product details
BrandPalgrave Macmillan
Pub dateMay 3, 2007
ISBN-100230521673
ISBN-139780230521674
LanguageEnglish
Dimensions1.04 × 6.51 × 9.25 in
Weight2 lb
Last updated 2025-12-15 06:20
$88.65
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