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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

by Resnick, E
No customer reviews yet ISBN 9780230554030

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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Pub dateMay 21, 2008
ISBN-100230554032
ISBN-139780230554030
LanguageEnglish
Last updated 2025-11-11 15:55
$57.47
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