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Sensory Marketing (2009)

Sensory Marketing (2009)

by Hultén, B
No customer reviews yet ISBN 9780230576575 Palgrave Macmillan

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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Product details

BrandPalgrave Macmillan
Pub dateMay 21, 2009
ISBN-100230576575
ISBN-139780230576575
LanguageEnglish
Dimensions10 × 1 × 6 in
Weight1 lb
Last updated 2026-03-15 08:21
$73.06
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