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Integrated Brand Marketing and Measuring Returns (2010)

Integrated Brand Marketing and Measuring Returns (2010)

No customer reviews yet ISBN 9780230577343

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

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Pub dateJul 7, 2010
ISBN-100230577342
ISBN-139780230577343
LanguageEnglish
Last updated 2026-05-28 04:29
$57.47
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