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Strategic International Marketing: An Advanced Perspective (2011)

Strategic International Marketing: An Advanced Perspective (2011)

by Melewar, T C
No customer reviews yet ISBN 9780230580244

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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Pub dateJan 17, 2012
ISBN-100230580246
ISBN-139780230580244
LanguageEnglish
Last updated 2026-03-15 02:24
$115.80
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