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Purpose: The Starting Point of Great Companies
Purpose: The Starting Point of Great Companies
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ISBN 9780230605305
St. Martin's Griffin
- Published
- Aug 2008
- Language
- English
- Size
- 9 × 0.6 × 6 in
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About this book
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
Specifications
PublisherSt. Martin's Griffin
PublishedAug 1, 2008
ISBN-100230605303
ISBN-139780230605305
Paperback272.0 pages
LanguageEnglish
Dimensions9 × 0.6 × 6 in
Weight1 lb
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